Project Nepo

December 2024 - January 2025

$100 / 10 Days Challenge

Link to the challenge

Timeline & Events

Day 0

Formulate Project Nepo plan - AI Networking Copilot for college students

Day 1-3

Offer creation, client acquisition strategy, and go to market plan

Day 4-15

Offer Creation - Sourcing emails and linkedin of potential hiring decision makers

Day 4-20

Client Acquisition Strategy - Sourcing college students, by scrapping linkedin

Day 4-30

Go To Market Plan - Mass emailing college students, onboarding them through website and free leads

Day 9

Made $100

End Results

Go To Market Plan

www.useluckily.com

Cold Email Example

Hey <leadFirstName>,

<emailWord1> your linkedin and <emailWord2> to see it <emailWord3> from all the <emailWord4> accounts that are out there.

<emailWord5>, I <emailWord6> you might be looking to get a job/internship. <emailWord7> you're applying to <emailWord8> and sending mass cold emails to <emailWord9>?

Given that you're a student @ NYU looking into <userInterest> jobs, I wanted to share with you some people you should cold email for a job:

<employerName1> | <employerPosition1> @ <employerCompany1> | LinkedIn<"employerLinkedinURL1">

<employerName2> | <employerPosition2> @ <employerCompany2> | LinkedIn<"employerLinkedinURL2">

<employerName3> | <employerPosition3> @ <employerCompany3> | LinkedIn<"employerLinkedinURL3">

I drafted up some cold emails you can send each founder here<"leadLuckilyLink">.

Best,

-Person<"https://www.linkedin.com/in/alekturkmen/"> Who Slides Into DMs (Professionally)

Then potential user is brought to this website for onboarding flow:

www.useluckily.com/connects/alek-turkmen-001

Client Acquisition Strategy

Slack Channels + PhantomBuster + Home made linkedin scrapper

Offer Creation

Apollo / Lead411 / Growjo + Home made website api scrapper

Things I Learned

I realized again how painful B2C startups are when trying to maximize profit over time
Startups must start out solo then evolve over time to add more co-founders
Having a full stack website template saves 10 days of work
Having a full stack client acquisition template saves 10 days of work
Before I go into my next challenge, I want to create a website template and client acquisition template that I can use for every project I have after this
A startup can never have multiple end decision makers, there has to be just one